Sinebrychoff, part of the Carlsberg group, implements RELEX’s forecasting solution

Forecasting is a top priority for Sinebrychoff. Accurate forecasts are pivotal to maintaining an excellent service level towards the company’s customers, as well as for ensuring operational efficiency. When Sinebrychoff decided to further improve their demand forecasting by investing in a new forecasting solution, the company selected RELEX as their solution provider.

Logistics manager Yrjö Nikkanen comments: “With the aid of RELEX’s forecasting solution, we aim to become even more customer-oriented. By taking advantage of statistical forecasting, we can take forecasting down to the customer group level without increasing forecasting resources. Our goal is to be able to take into consideration our customers’ activities, such as assortment changes and promotions, faster and more accurately in our forecasts.”

The new forecasting solution was up and running in three months. IT Manager Pekka Soininen states that the implementation was unusually smooth: “This was an unusually painless IT project. We were able to follow the original project plan and finish the implementation on time.”

Sinebrychoff is part of the international Carlsberg group and, with a 46 % market share, the market leader in the Finnish brewery and soft drink industry.